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Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

February 27, 2016

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the household, according to a 2015 report from the research firm Parks Associates.

From the article "Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate" by MARIA SCIULLO.

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According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

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Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

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About Parks Associates

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Previously In The News

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

One-Third of U.S. Broadband Households Have Multiple OTT Subs

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

Device UI Important to Consumers When Making a Purchase: Parks

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