Providing Market Intelligence for 40 Years

In The News

Provider prescribed mHealth tools would be embraced by consumers, report says

"One big complexity, once you have a patient connected with their devices, is the management of data," Riddleberger said. "With the potential for so much new patient data, EHRs become even more comprehensive, and questions will arise around how to import the data and who's responsible for alerts."

A recent Parks Associates report reveals increasing adoption may provide a huge market opportunity for mobile carriers that align connected health businesses with connected living strategies.

From the article "Provider prescribed mHealth tools would be embraced by consumers, report says" by Judy Mottl.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....