Providing Market Intelligence for 40 Years

In The News

Provider prescribed mHealth tools would be embraced by consumers, report says

"One big complexity, once you have a patient connected with their devices, is the management of data," Riddleberger said. "With the potential for so much new patient data, EHRs become even more comprehensive, and questions will arise around how to import the data and who's responsible for alerts."

A recent Parks Associates report reveals increasing adoption may provide a huge market opportunity for mobile carriers that align connected health businesses with connected living strategies.

From the article "Provider prescribed mHealth tools would be embraced by consumers, report says" by Judy Mottl.

Previously In The News

Tech Companies Waging Big Battle Of The Bots

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...