Providing Market Intelligence for 40 Years

In The News

Protecting Broadband Networks by Securing the Smart Home

Securing the Internet of Things (IoT) from hackers and cyber crooks needs to be a top concern for manufacturers, consumers and broadband network providers.

More than 26 million U.S. households own at least one smart home device, which represents a 35 percent increase from the beginning of 2016. Half of consumers say privacy is their greatest concern when connecting smart devices to the internet, and 40 percent say they have experienced a privacy or security problem with a connected device in the past year, according to a recent research report from Parks Associates (link is external).

From the article "Protecting Broadband Networks by Securing the Smart Home."

Previously In The News

How IoT Technology Is Transforming Africa

According to research by Parks Associates, as much as 70% of security dealers currently install or plan to install some type of interactive smart home devices or systems. This technology also assis...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...