Providing Market Intelligence for 40 Years

In The News

Protecting Broadband Networks by Securing the Smart Home

Securing the Internet of Things (IoT) from hackers and cyber crooks needs to be a top concern for manufacturers, consumers and broadband network providers.

More than 26 million U.S. households own at least one smart home device, which represents a 35 percent increase from the beginning of 2016. Half of consumers say privacy is their greatest concern when connecting smart devices to the internet, and 40 percent say they have experienced a privacy or security problem with a connected device in the past year, according to a recent research report from Parks Associates (link is external).

From the article "Protecting Broadband Networks by Securing the Smart Home."

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

We all relish the chance to “turn our brains off” and let something or someone else tell us what we want. In fact, Netflix users pay a nominal monthly fee for just this kind of service. The streami...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...