Providing market intelligence for more than 35 years

In The News

Probably the most popular streaming units within the US. Las Vegas Blog

The most effective ways to watch movies & TV shows from services like Netflix, HBO Now, & Hulu, on the most noteworthy screen in your house is to use a streaming box. The brand new Apple TV, the newest streaming box from Apple, just went on sale last month. There are additionally new streaming boxes available on the market from Amazon, Roku, & Nvidia. Regardless in that tens of millions of individuals have game consoles just like the Xbox One & PlayStation four, streaming less video on game consoles, and much more on streaming media players, in accordance to new determination from Parks Associates, a Dallas-based market determination firm. That is 'cause these boxes are straightforward to setup & use, comparatively cheap, & have lots of choices when it comes to content.

From the article "Probably the most popular streaming units within the US. Las Vegas Blog" by lasvegasnvblog.com.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...