Providing market intelligence for more than 35 years

In The News

Probably the most popular streaming units within the US. Las Vegas Blog

The most effective ways to watch movies & TV shows from services like Netflix, HBO Now, & Hulu, on the most noteworthy screen in your house is to use a streaming box. The brand new Apple TV, the newest streaming box from Apple, just went on sale last month. There are additionally new streaming boxes available on the market from Amazon, Roku, & Nvidia. Regardless in that tens of millions of individuals have game consoles just like the Xbox One & PlayStation four, streaming less video on game consoles, and much more on streaming media players, in accordance to new determination from Parks Associates, a Dallas-based market determination firm. That is 'cause these boxes are straightforward to setup & use, comparatively cheap, & have lots of choices when it comes to content.

From the article "Probably the most popular streaming units within the US. Las Vegas Blog" by lasvegasnvblog.com.

Previously In The News

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...