Providing market intelligence for more than 35 years

In The News

Probably the most popular streaming units within the US. Las Vegas Blog

The most effective ways to watch movies & TV shows from services like Netflix, HBO Now, & Hulu, on the most noteworthy screen in your house is to use a streaming box. The brand new Apple TV, the newest streaming box from Apple, just went on sale last month. There are additionally new streaming boxes available on the market from Amazon, Roku, & Nvidia. Regardless in that tens of millions of individuals have game consoles just like the Xbox One & PlayStation four, streaming less video on game consoles, and much more on streaming media players, in accordance to new determination from Parks Associates, a Dallas-based market determination firm. That is 'cause these boxes are straightforward to setup & use, comparatively cheap, & have lots of choices when it comes to content.

From the article "Probably the most popular streaming units within the US. Las Vegas Blog" by lasvegasnvblog.com.

Previously In The News

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...