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Prediction: Wi-Fi-Cell Hybrid Service Is Coming

July 27, 2016

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users become increasingly hard to find. And among the top priorities of smartphone users who consider themselves likely to churn within the next 12 months, according to a Parks survey, is a WiFi element to the mobile service.

From the article "Prediction: Wi-Fi-Cell Hybrid Service Is Coming" by Dave Fraser.

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About Parks Associates

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

Previously In The News

Amazon Music Unlimited Joins The Battle Of The Streaming Funnels

Things To Come This Year

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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