Providing market intelligence for more than 35 years

In The News

Powerful Women in Consumer Technology 2019: Elizabeth Parks

What accomplishments are you most proud of in your career?

I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel the impact of our team’s efforts. I am proud of the events we have successfully hosted, especially our CONNECTIONS Conference, which is in its 24th year in 2020. Being noted as a reliable and trusted resource for data and analysis for companies ranging from SMBs to Fortune 100 companies is a great accomplishment for Parks Associates. 

From the article "Powerful Women in Consumer Technology 2019: Elizabeth Parks" by Jessica Guyon.

Previously In The News

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...