Providing market intelligence for more than 35 years

In The News

Pope broadcasts in 4k HDR, Netflix top in UK Pay-VoD, Apple TV gets iPlayer: DTG daily news December 14th 2015

Netflix has a foothold in almost a fifth of internet-connected UK homes, coming third behind the BBC iPlayer (33% usage) and iTV Player (20%).

Research by Parks Associates into services used over the past 30 days around Europe found that Amazon Instant Video came sixth in the UK, behind 4oD and Demand 5, but the situation was reversed in Germany, where Amazon is used in 17% of homes and Netflix in 6%.

From the article "Pope broadcasts in 4k HDR, Netflix top in UK Pay-VoD, Apple TV gets iPlayer: DTG daily news December 14th 2015" by DTG Staff.

Previously In The News

How to Use Ambient Sensing in Smart Lighting for Energy Efficiency

Parks Associates says 6% of US households own smart lighting control systems. From the article, "How to Use Ambient Sensing in Smart Lighting for Energy Efficiency" by Mark Westlake

State of the Market: The Future of Intrusion & Smart Home

According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....