Providing market intelligence for more than 35 years

In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services.
 
By 2027, there is a projected loss of $113 billion for streaming video providers serving U.S. customers due to content theft, according to a report from research firm Parks Associates
 
Parks’ latest forecast reveals piracy rates for U.S. streaming services in film and television programming will increase from 22% in 2022 to 24.5% in 2027. This increase will also bring an estimated $700 million value of fraudulent advertising delivered online to consumers that same year.
 
“While there is some optimism that emerging countermeasures and best practices may see piracy begin to plateau by 2027, there is no consensus among stakeholders as to when it may begin to decline,” said Steve Hawley, a contributing analyst at Parks. “This research provides a much-needed understanding of the issues at hand and the technologies and approaches available to fight piracy.” 
 
Research leads the firm to believe that password sharing will be a niche of piracy that service providers will be specifically focused on reducing in coming years. Parks found a whopping 48% increase in participation of sharing account credentials among consumers since 2019. 
 
From the article, "Piracy Could Result in $113 Billion Loss for Streaming Services by 2027," by McKinley Franklin.

Previously In The News

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...