In The News

PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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About Parks Associates

PeerLogix sees momentum from demand-side integration

Previously In The News

Google Chromecast’s surprising origins—and uncertain future

Comcast and Charter face a grim new reality: actual competition

Streaming is heading toward a breaking point with consumers

Comcast is totally okay with you not having an Xfinity set-top box

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