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PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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PeerLogix sees momentum from demand-side integration

Previously In The News

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

SVODs Are Hot, But Subscribers Are Still Fickle

Viacom To Target Ads On Roku Streaming Boxes

Summer vacation’s coming, is your home prepared to be left alone?

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