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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Marketing Brew

OTT

churn

entertainment

Peacock

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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About Parks Associates

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Study: 73% of Integrators Don’t Offer Cybersecurity Services

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

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