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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Report: Connected Home Consumers Want Data Security Support

20% of US pay-TV subscribers were dissatisfied - study

Third Of US Broadband Households Have Multiple OTT Packs

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