In The News

Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

‹
1
2
...
312
313
314
315
316
317
318
...
758
759
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

Connectivity and Mobility

MDU / Multifamily

Visibility Memberships

Connected Health and Wellness

SMB

Strategic Consulting Unit

Channel Analytics

Research Services

Event

Analyst Insights

Media

About Parks Associates

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

OTT Sees Healthy Gains In Broadband Homes

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

Roku's New Streaming Media Players Support 4K And HDR Video

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store