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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

New study finds 75% increase in zero net energy homes

Sling TV: How Many Subscribers Does It Have?

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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