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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

DirecTV Wants To Be The Next Online Substitute For Cable

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