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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Marketing Brew

OTT

churn

entertainment

Peacock

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

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