Providing market intelligence for more than 35 years

In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-branded apps are second at 9 percent and Apple Pay is at 4 percent. But it’s a bit of a mystery then why merchants are requesting Apple Pay much more than PayPal for in-store payments. A huge 67 percent are requesting Apple Pay versus 8 percent requesting PayPal.

Chris Tweedt, research analyst at Parks Associates, said: “While PayPal is the clear market share leader, more merchants are requesting information from Apple Pay than any other mobile payment solution.” Tweedt added, “Apple has added a Pay with Apple Pay button into its Safari browser and the company has signed up 21 of the top 100 online merchants, with others to come.”

From the article "PayPal’s Popular But Apple Is The Class Favorite" by PYMNTS.

Previously In The News

Is Streaming Fragmentation Reviving Piracy?

Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

It's Really Hard to Make Money With Virtual Reality Games

Considering the high profile of the launch we're talking about 2,300 is an awfully low number, even factoring in some of the criticisms of Light Repair Team #4 and its sparse marketing. That speaks to...