In The News

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

August 17, 2015

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect.

According to Parks Associates, of those who made changes to their service, 11% cut or downgraded their packages -- but 9% upgraded their subscriptions to include more channels, premium channels or some sort of new technology, like a DVR.

“We’re seeing a lot of folks making changes to their packages,” Brett Sappington, director of research for Parks Associates, tells Marketing Daily. “There’s a lot of change within the services, but there’s not a whole lot of change within the subscriber base.”

From the article "Pay TV Subscribers Changing Packages, Not Necessarily Leaving" by Aaron Baar.

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About Parks Associates

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

Previously In The News

'Skinny bundles' step up challenge to US Big Cable

Ranking The Most Popular Sports OTT Networks

Virtual reality headsets only owned by 8% of U.S. broadband users

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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