Providing market intelligence for more than 35 years

In The News

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S. broadband households.

Further, 75 percent of bilingual Spanish-language households subscribe to at least one OTT video service. That numbers is just 66 percent among all broadband households.

“The biggest surprise was the degree of appetite for video services compared to average broadband households,” Parks Associates, tells Media Life. “Almost 70 percent of Spanish-bilingual households subscribe to Netflix compared with around 50 percent of average broadband households. That is a huge difference.”

From the article "Pay TV Soars In Spanish-Language Homes" by www.medialifemagazine.com

Previously In The News

HBO Fires Back at Dish in Blackout Tussle

For its part, Univision said it extended an olive branch, but that Dish so far has shown no willingness to back down. That could be a portent of how the HBO negotiations will proceed in the days or we...

When the News Went Live... Online

A decline in local broadcast news viewership has exacerbated the decline in diversity of coverage. Consumers have been replacing local news with news from social media and national outlets. Recent...

ULE Calls U.S., Industrial Markets

The standard is used in about 580 million homes worldwide if you include cordless phones. About 50 million units are in Europe, including gateways and VoIP boxes, according to Brad Russell, a market r...

AI Raises the Bar for Home Network Security

Concerns about data security also have been shown to increase with ownership of more connected devices. Currently, U.S. broadband households own an average of 10.4 connected devices -- including enter...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive