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Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers

The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too.

Similar findings from two research firms illuminate the changing nature of consumers’ relationship with their cable cord. For starters, Parks Associates reports that 10% of U.S. broadband homes have snipped the cord to cable TV, with 25% having done so in the last 12 months.

These cord-cutters are using online video resources to get their entertainment fix instead. Parks also found that another 7% of broadband homes have downgraded their multichannel video service in the last year, making them “cord shavers.” Meanwhile, another 3% are “cord-nevers.” Those are consumers who have never subscribed to pay TV but do rely on streaming video.

From the article "Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers" by Daisy Whitney.

Previously In The News

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Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

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The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...

Sharing Netflix Or HBO Go Passwords Is Now a Federal Crime

Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...

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