In The News

Pay-TV, OTT partnerships shake up competitive landscape

May 02, 2018

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have stayed with their service provider if offered a Netflix-style service bundled with broadcast-TV channels.

From the article "Pay-TV, OTT partnerships shake up competitive landscape" by Michelle Clancy.

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About Parks Associates

Pay-TV, OTT partnerships shake up competitive landscape

Previously In The News

For Apple TV, The Price Is The Problem

Subscriptions account for nearly 86% of consumer video spending

The U.S. has nearly 300 OTT services to choose from

Apple releases new streaming TV devices with lower prices

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