Providing market intelligence for more than 35 years

In The News

Pay-TV & OTT Use Up Among U.S. Hispanic Households

“While pay-TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-bilingual households over the past few years,” said Brett Sappington, the senior director of research at Parks Associates. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services.”

From the article "Pay-TV & OTT Use Up Among U.S. Hispanic Households" by Joel Marino.

Previously In The News

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...

The Complete Guide To Android Pay In The UK

The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, b...

Global Mobile Data Revenues To Reach US $630 Billion By 2020

A Parks Associates industry report estimates global mobile data revenue will increase from US$386 billion in 2015 to US$630 billion in 2020, with most of the revenue growth in the Asia & Pacific regio...

Medical Wearable Devices In Demand

In an article on ihexecutive.com, CEO and Co-founder of Biotricity Inc. (OTCQB: BTCY) Waqaas Al-Siddiq, explained, “Patient monitoring devices are poised to disrupt the healthcare industry in part due...