Providing Market Intelligence for 40 Years

In The News

Pay Cable Vs. SVOD: How They Stack Up

Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth.

Here’s a look at how the three biggest SVOD sites compare to the three biggest premium cable networks.

While Netflix and Amazon have moved ahead in total subscribers, cable has tallied notable growth since 2010 even against that added competition.

From the article "Pay Cable Vs. SVOD: How They Stack Up" by Toni Fitzgerald.

Previously In The News

No. 1 reason we buy smart devices? They promise convenience

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchas...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...