Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth.
Here’s a look at how the three biggest SVOD sites compare to the three biggest premium cable networks.
While Netflix and Amazon have moved ahead in total subscribers, cable has tallied notable growth since 2010 even against that added competition.
From the article "Pay Cable Vs. SVOD: How They Stack Up" by Toni Fitzgerald.
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