Providing Market Intelligence for 40 Years

In The News

Pay Cable Vs. SVOD: How They Stack Up

Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth.

Here’s a look at how the three biggest SVOD sites compare to the three biggest premium cable networks.

While Netflix and Amazon have moved ahead in total subscribers, cable has tallied notable growth since 2010 even against that added competition.

From the article "Pay Cable Vs. SVOD: How They Stack Up" by Toni Fitzgerald.

Previously In The News

iPhone Beats Samsung In US

According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...

Infographic: WWE Touts Record Breaking 2015

The Top OTT Video Services, as ranked by Parks Associates: Netflix, Amazon, Hulu, MLB.TV, WWE Network, HBO Now, Crunchyroll, NFL Game Pass, TheBlaze, Sling TV. From the article "Infographic: WWE To...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...