In The News

Pay Cable Vs. SVOD: How They Stack Up

January 28, 2016

Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth.

Here’s a look at how the three biggest SVOD sites compare to the three biggest premium cable networks.

While Netflix and Amazon have moved ahead in total subscribers, cable has tallied notable growth since 2010 even against that added competition.

From the article "Pay Cable Vs. SVOD: How They Stack Up" by Toni Fitzgerald.

Previously In The News

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

‹
1
2
...
140
141
142
143
144
145
146
...
758
759
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

Connectivity and Mobility

MDU / Multifamily

Visibility Memberships

Connected Health and Wellness

SMB

Strategic Consulting Unit

Channel Analytics

Research Services

Event

Analyst Insights

Media

About Parks Associates

Pay Cable Vs. SVOD: How They Stack Up

Previously In The News

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Can Traditional TV Keep Up In A Digital-First World?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store