Providing Market Intelligence for 40 Years

In The News

Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Philo’s confidence in the format is also grounded in audience research. A study the company conducted with Parks Associates found that virtual MVPD subscribers skew more digitally savvy and are more receptive to innovative ad formats than the average streaming viewer. Lifestyle content audiences, which make up a significant portion of Philo’s programming mix, also index higher for e-commerce intent.

From the article, "Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote" by Robert Andrews

Previously In The News

Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week

"Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics," says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report....

Best Buy Acquires Senior-Focused Device Maker for $800 Million

Companies such as Google, Microsoft Corp. and Samsung Electronics Co. are also competing for the market, fueled by compelling demographics. By 2020 about 45 million Americans will be caring for 117 mi...

New Research Shows We’re Now at Peak OTT

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showti...

Smart Speakers Moving Toward 50% Market Penetration

Digital voice assistants continue to lead the race to the conversions of smart homes. The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new stu...