In The News

Password sharing could be costing SVODs billions each year

February 28, 2019

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected to see password sharing losses rise to $9.9 billion by 2021, up from $3.5 billion in 2017, per Parks Associates.

From the article "Password sharing could be costing SVODs billions each year" by Audrey Schomer.

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About Parks Associates

Password sharing could be costing SVODs billions each year

Previously In The News

Could streaming giants start to clamp down on password sharing?

Deeper Dive—Who would buy DirecTV?

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Password sharing denies streaming services $9 billion in fees

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