In The News

Password sharing could be costing SVODs billions each year

February 28, 2019

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected to see password sharing losses rise to $9.9 billion by 2021, up from $3.5 billion in 2017, per Parks Associates.

From the article "Password sharing could be costing SVODs billions each year" by Audrey Schomer.

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About Parks Associates

Password sharing could be costing SVODs billions each year

Previously In The News

SVOD MARKET: Survival of the Fittest

Home, Where the Smart Is

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

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