Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected to see password sharing losses rise to $9.9 billion by 2021, up from $3.5 billion in 2017, per Parks Associates.
From the article "Password sharing could be costing SVODs billions each year" by Audrey Schomer.
OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...
