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Password sharing could be costing SVODs billions each year

February 28, 2019

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected to see password sharing losses rise to $9.9 billion by 2021, up from $3.5 billion in 2017, per Parks Associates.

From the article "Password sharing could be costing SVODs billions each year" by Audrey Schomer.

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Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

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Password sharing could be costing SVODs billions each year

Previously In The News

Amazon & Roku Control Almost 70% of The US Streaming Player Market

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

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