Providing Market Intelligence for 40 Years

In The News

Parks studies IoT interoperability and customer expectations

Parks Associates released a report, titled “Interoperability and the Internet of Things,” that said voice control integrations are high on consumers’ wish lists when it comes to new smart devices and most consumers only have one smart device, among other findings.

“This is an area that we cover very closely,” Brad Russell, research director, connected home, at Parks Associates, told Security Systems News. For Parks, interoperability in a smart home means “all the technologies that are required to enable devices to talk to one another, either machine to machine … locally in the home or through the Internet to cloud platforms that are then enabling interoperability.”

From the article "Parks studies IoT interoperability and customer expectations" by Spencer Ives.

Previously In The News

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...