Providing Market Intelligence for 40 Years

In The News

Parks studies IoT interoperability and customer expectations

Parks Associates released a report, titled “Interoperability and the Internet of Things,” that said voice control integrations are high on consumers’ wish lists when it comes to new smart devices and most consumers only have one smart device, among other findings.

“This is an area that we cover very closely,” Brad Russell, research director, connected home, at Parks Associates, told Security Systems News. For Parks, interoperability in a smart home means “all the technologies that are required to enable devices to talk to one another, either machine to machine … locally in the home or through the Internet to cloud platforms that are then enabling interoperability.”

From the article "Parks studies IoT interoperability and customer expectations" by Spencer Ives.

Previously In The News

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....