Providing Market Intelligence for 40 Years

In The News

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to an online survey of 8,000 respondents.

The report found that 33% of U.S. internet households subscribe to a D2C (direct-to-consumer) sports service. Meanwhile, 43% of households personally watch live sports from any source. And 70% of sports viewers, ages 18-24, watch at least one live game or match per week, compared to more than 87% of those ages 55 and older.

“As more games move to streaming platforms, the traditional sports viewer, or ‘sports traditionalist,’ who watches only via broadcast or pay TV, is becoming a smaller segment of the overall audience,” Jennifer Kent, VP of research at Parks, said in a statement. “By Q3 2024, only 8% of consumers in internet households were ‘sports traditionalists,’ with an additional 13% using both traditional outlets and streaming services to watch sports.”

The NBA has the most satisfied subscribers among D2C streaming sports services, while two-thirds of streaming sports service subscribers maintained their subscription after the season ended. Of those who cancelled, more than half said they were very likely to re-subscribe, according to Parks.

From the article, "Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households" by Erik Gruenwedel

Previously In The News

16% of Spanish pay-TV households become first-time subscribers in 2015

"First-time adoption of pay-TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, director, research, Parks Associates and author of the report....

Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis

Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subsc...

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertain...

Euro OTT Growing But Eclipsed By North America

The Parks OTT Video Market Tracker shows that 55% of UK broadband households and 51% in France are watching TV programming and films online and that 30% of broadband households in the former country a...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive