Providing Market Intelligence for 40 Years

In The News

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to an online survey of 8,000 respondents.

The report found that 33% of U.S. internet households subscribe to a D2C (direct-to-consumer) sports service. Meanwhile, 43% of households personally watch live sports from any source. And 70% of sports viewers, ages 18-24, watch at least one live game or match per week, compared to more than 87% of those ages 55 and older.

“As more games move to streaming platforms, the traditional sports viewer, or ‘sports traditionalist,’ who watches only via broadcast or pay TV, is becoming a smaller segment of the overall audience,” Jennifer Kent, VP of research at Parks, said in a statement. “By Q3 2024, only 8% of consumers in internet households were ‘sports traditionalists,’ with an additional 13% using both traditional outlets and streaming services to watch sports.”

The NBA has the most satisfied subscribers among D2C streaming sports services, while two-thirds of streaming sports service subscribers maintained their subscription after the season ended. Of those who cancelled, more than half said they were very likely to re-subscribe, according to Parks.

From the article, "Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households" by Erik Gruenwedel

Previously In The News

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive