Providing Market Intelligence for 40 Years

In The News

Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers

Netflix has supplanted Prime Video as the No. 1 subscription streaming VOD service in subscribers, according to new data from Parks Associates, based on estimated numbers of subscribers through September. The top two streamers switched positions from 2024, with Hulu taking the No. 3 spot over Disney+.

Hulu’s upward movement is due to its agreement with Charter to distribute the service to Charter Select subscribers and reflects the growing influence of broadband partnerships in the streaming landscape. The Charter deal highlights how distribution strategy, not just content, is an important factor in shaping market leadership, according to Parks.

Parks estimates that 91% of all U.S. internet households have a streaming service and 46% are now using free ad-based services, creating competition for subscription streaming services. Roughly 80% of leading SVOD players now operate a subscription plus advertising model.

“Hulu’s jump … is a result of smart distribution strategy,” Michael Goodman, senior contributing analyst at Parks, said in a statement. “The Charter deal gave Hulu instant access to millions of households, reinforcing how vital partnerships between broadband providers and streamers have become in defining the new entertainment bundle, and the ability to scale.”

Disney has made changes to its apps, integrating Hulu, Disney+ and ESPN+ and creating a unified ecosystem that amplifies cross-promotion and advertising potential. This convergence allows Disney to deliver a more targeted, data-driven ad experience and position its streaming portfolio as one of the most powerful advertising platforms in the market, according to Parks.

With Warner Bros. Discovery reportedly exploring strategic options, a potential sale to major streaming rivals Netflix, Disney+, or Prime Video could further accelerate industry consolidation and reshape the balance of power, according to Goodman.

From the article, "Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers" by Erik Gruenwedel

Previously In The News

Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities. Parks Associates' new white paper, Multifamily Access: Riding the New T...

The Smart Money: Technology for Independent Living

Family caregivers and older adults face numerous challenges in managing health and daily activities. Technology offers promising solutions to ease their burdens and Parks Associates’ ongoing research...

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive