Providing Market Intelligence for 40 Years

In The News

Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers

Netflix has supplanted Prime Video as the No. 1 subscription streaming VOD service in subscribers, according to new data from Parks Associates, based on estimated numbers of subscribers through September. The top two streamers switched positions from 2024, with Hulu taking the No. 3 spot over Disney+.

Hulu’s upward movement is due to its agreement with Charter to distribute the service to Charter Select subscribers and reflects the growing influence of broadband partnerships in the streaming landscape. The Charter deal highlights how distribution strategy, not just content, is an important factor in shaping market leadership, according to Parks.

Parks estimates that 91% of all U.S. internet households have a streaming service and 46% are now using free ad-based services, creating competition for subscription streaming services. Roughly 80% of leading SVOD players now operate a subscription plus advertising model.

“Hulu’s jump … is a result of smart distribution strategy,” Michael Goodman, senior contributing analyst at Parks, said in a statement. “The Charter deal gave Hulu instant access to millions of households, reinforcing how vital partnerships between broadband providers and streamers have become in defining the new entertainment bundle, and the ability to scale.”

Disney has made changes to its apps, integrating Hulu, Disney+ and ESPN+ and creating a unified ecosystem that amplifies cross-promotion and advertising potential. This convergence allows Disney to deliver a more targeted, data-driven ad experience and position its streaming portfolio as one of the most powerful advertising platforms in the market, according to Parks.

With Warner Bros. Discovery reportedly exploring strategic options, a potential sale to major streaming rivals Netflix, Disney+, or Prime Video could further accelerate industry consolidation and reshape the balance of power, according to Goodman.

From the article, "Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers" by Erik Gruenwedel

Previously In The News

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

Parks Associates: Security and Smart Home Research for 2017

CE Pro sister publication Security Sales & Integration recently revealed security and smart-home statistics from its annual Residential Market Report. Researched with Parks Associates, and now in its...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive