Providing Market Intelligence for 40 Years

In The News

Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services

Tubi, The Roku Channel and Pluto TV are the top three FAST services in the United States based on viewership, according to a new Parks Associates study released May 13.

Research compiled by the research company’s Streaming Video Tracker shows that Tubi “significantly outpaced competitors and reinforced its dominant position in the rapidly expanding FAST ecosystem,” according to Parks.

Tubi was No. 1 even though 95% of its content is on demand (AVOD).

The Roku Channel secured the second position, followed by Pluto TV.

Parks Associates’ quarterly surveys of 8,000 U.S. internet households find 46% of U.S. internet households regularly use FAST services to watch long-form video content.

“FAST services are no longer a secondary viewing option — they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

Mid-tier services such as LG Channels, VIX, and Local Now demonstrate steady traction, while WatchFree+ (Vizio) and Sling Freestream round out the top 10, according to Parks.

The data reflects a broader industry shift as consumers increasingly turn to free, ad-supported alternatives amid subscription fatigue and rising streaming costs. With advertisers following audiences into FAST environments, the sector is poised for continued growth through 2026 and beyond, Parks said.

From the article, "Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services" by Thomas K. Arnold   

Previously In The News

'Smart cities' can improve individual and community-wide health, but pulling it off is no easy feat

In some ways, individuals are already taking the first steps toward these types of connected ecosystems with the adoption of consumer smart home devices such as connected thermostats, fitness trackers...

Apple's home head leaves, and new products launch, on HomeKit Insider

We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Comcast and Charter team up to launch a new streaming platform for US consumers

Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive