Providing market intelligence for more than 35 years

In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by:

— Matt Eyring, chief strategy and innovation officer, Vivint Smart Home

— Daniel Herscovici, SVP & GM, Xfinity Home, Comcast Cable

— David Isbitski, chief evangelist Alexa and Echo, Amazon

Media will have access to high-level executive speakers and attendees from start-ups, Fortune 500, venture capitalists, service providers and media companies.

From the article "Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco" by www.appliancedesign.com

Previously In The News

The State of Media and Entertainment 2018

Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing...

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use. This data comes from resear...

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...