Providing market intelligence for more than 35 years

In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by:

— Matt Eyring, chief strategy and innovation officer, Vivint Smart Home

— Daniel Herscovici, SVP & GM, Xfinity Home, Comcast Cable

— David Isbitski, chief evangelist Alexa and Echo, Amazon

Media will have access to high-level executive speakers and attendees from start-ups, Fortune 500, venture capitalists, service providers and media companies.

From the article "Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco" by www.appliancedesign.com

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...