Parks Associates is out with new consumer research that was shared this week with VRJournal.
According to the data provided, VR headset ownership is soaring. 2% of U.S. broadband households (that’s about 2.3 million households) already own a virtual reality headset, the report reads.
From the article "Parks Associates Reveals One Of The Hottest Emerging Technologies" by Kevin Matthies.
While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease. In fact, industry analyst Parks Associates tel...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...
OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...