According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart capabilities of their devices.
“Consumers have difficulty installing smart garage door openers. Lack of reliable Wi-Fi in the garage is a notable barrier to proper functioning of smart garage door openers,” said Jennifer Kent, Vice President, Research, Parks Associates.
From the article, "Parks Associates Research Sheds Light On Smart Garage Opener Usage" by TWICE STAFF.
In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...
The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...
A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...
Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...
