Providing market intelligence for more than 35 years

In The News

Parks Associates Asks Consumers About The Smart Home

In a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months.

“The most important things for security dealers to understand is that smart home devices are here; it’s an emerging market, not an established market. The security dealers are now prominent, [but] they’re not exclusive,” Tricia Parks, CEO of Parks Associates, told Security Systems News.

From the article "Parks Associates Asks Consumers About The Smart Home" by Spencer Ives.

Previously In The News

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

  A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...

Coming in 2022: A big leap in smart home technology

Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...

Speed bumps on the way to smart cities

Data security concerns are still the top hurdle to the adoption of initiatives involving connected devices, including smart-city deployments, per 451 Research. According to research released this w...