Providing market intelligence for more than 35 years

In The News

Parks Associates: Streaming Media Plays Huge Role in Connected Households

Netflix, Hulu, YouTube...these are household names when it comes to providing an evening's entertainment. A new report from Parks Associates shows just how saturated these brands are, as over one in five broadband households in the United States with at least one CE device turn to a streaming media player as the primary delivery mechanism for online video.

That may not sound like much by itself, but one year ago just 12 percent of broadband households could say likewise. The number has nearly doubled in the space of a year, and that means major gains in the field. What's more, there were even some decliners in the field; connected gaming consoles and DVR lost some ground in these rankings, while smart TV systems saw a “modest” increase.

From the article "Parks Associates: Streaming Media Plays Huge Role in Connected Households" by Steve Anderson.

Previously In The News

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...

Cable and wireless lobbyists clash over the future of FWA

According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer servi...

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive