Providing market intelligence for more than 35 years

In The News

Parks Associates: Streaming Media Plays Huge Role in Connected Households

Netflix, Hulu, YouTube...these are household names when it comes to providing an evening's entertainment. A new report from Parks Associates shows just how saturated these brands are, as over one in five broadband households in the United States with at least one CE device turn to a streaming media player as the primary delivery mechanism for online video.

That may not sound like much by itself, but one year ago just 12 percent of broadband households could say likewise. The number has nearly doubled in the space of a year, and that means major gains in the field. What's more, there were even some decliners in the field; connected gaming consoles and DVR lost some ground in these rankings, while smart TV systems saw a “modest” increase.

From the article "Parks Associates: Streaming Media Plays Huge Role in Connected Households" by Steve Anderson.

Previously In The News

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

Steven Spielberg Shuns Movie Home In Streaming Deal

Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive