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Parks Associates: OTT cancellation rate 3% in the UK

Some 3% of UK broadband households cancelled a subscription to an over-the-top (OTT) video service in the past 12 months, according to Parks Associates.

From the article "Parks Associates: OTT cancellation rate 3% in the UK" by Brett Sappington.

Previously In The News

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Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

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